"Making classic reading glasses fun and accessible"
Breaking the mold
In 2018, Jordi Riaza and Miquel Puertas, two entrepreneurs with decades of experience, teamed up to challenge the traditional concept of reading glasses. Their mission: to create colorful, affordable glasses designed for those who want to see well without sacrificing style.
With innovation, design, and sustainable materials, each Didinsky model offers much more than functionality: it's an ally that cares for eye health while reflecting each person's personality.
Presbyopia isn't an obstacle, but an opportunity to appreciate every detail. Because we know that life is full of nuances, of small details that deserve to be seen with clarity and optimism.
From Europe to America, our commitment is to bring visual well-being and style to every corner of the world.
Sales and customer service team
At Didinsky, behind every pair of glasses are people who know the optical industry, understand your needs, and are here to help you. That's why our team is made up of professionals who listen to you, understand you, and always offer the best solution.
Sales and customer service team
At Didinsky, behind every pair of glasses are people who know the optical industry, understand your needs, and are here to help you. That's why our team is made up of professionals who listen to you, understand you, and always offer the best solution.
Carlota Riaza
Carlota Riaza
Optician-optometrist with strategic vision and customer focus
With a degree in Optics and Optometry from the Polytechnic University of Catalonia, Carlota leads Didinsky's sales department with a comprehensive view of the product and the market. Her experience in opticians, her work on eye care projects for NGOs, and her technical knowledge of the sector allow her to connect with the real needs of opticians and users. She is in direct contact with opticians across Europe, listening, analyzing, and developing solutions tailored to each client.
"My mission is to make our glasses available to those who need them, with the design and functionality they deserve."
Martí Puertas
Martí Puertas
Your first encounter with Didinsky. Always with a smile (and answers)
Martí is the kind and decisive voice behind every message or call. His training in audiovisual production and his passion for design, fashion and glasses are reflected in their empathetic approach, their problem-solving skills and their attention to detail.
But Martí does not only respond: listen, accompany and look for solutions, providing value to both the end customer and the sales team.
“I like every customer to feel like they're talking to someone real, someone who listens to them and offers more than just an automatic response.”
Cristina Riaza
Cristina Riaza
Direct connection to opticians. Your trusted advisor.
Cristina is the direct link between Didinsky and the opticians. With a strong family tradition in the optical industry and excellent communication skills, she understands the needs of the point of sale in detail. Her goal is clear: to help you sell more and with better tools. She manages orders, answers questions, and presents new products in a personalized way. Friendly, agile, and committed, Cristina accompanies each optician as if she were part of the team.
“I work hand in hand with the opticians. When an optician grows with Didinsky, we all win.”
Didinsky Team
A highly coordinated team, capable of adapting and staying the course. Where others see limits, this team creates new possibilities.
The entire Didinsky team stands out for their work and their ability to adapt.
— Optica Feliu
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