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OUR HISTORY
“Let’s face it. Didinsky was born out of boredom.”
Founders Jordi, an entrepreneur optician, and Miquel, a designer with the word “innovation” engraved in his head, were tired of selling reading glasses with no personality, no color and low quality. That’s when they decided to create Didinsky, a brand to break the monotony. And these are the 3 guiding principles that define the essence of Didinsky: a brand that offers creativity and good quality, but, above all, that offers color.
OUR VISION AND OBJECTIVES
The digital era is becoming more and more ingrained in our lives, just like digital screens. For us it is essential not only to offer eyewear that protects our community, but also that adapts to their personality and lifestyle, providing the highest possible quality while being environmentally friendly. Our philosophy is closely linked to innovation and investment in R+D: in 4 years we have registered 7 different patents and registrations and we continue our research to offer the best product to our community.
OUR PRODUCT
We started the design and production of 3 product lines (Basic, Standard and Premium) with all types of reading glasses to support the lifestyle of our community. All our proposals have biodegradable materials, AR and AB lenses, and are fun and cheerful. Product management is key to meet these needs effectively, so we designed a distribution structure that allows us to offer stock quickly, both in orders and replacements.
OUR COMMUNITY
Since the birth of Didinsky, we have sold in more than 20 countries and we have presence in more than 600 points of sale. We are present in most of the countries of Europe, United States, Canada and Mexico, selling more than 70,000 reading glasses in to 2022.